“A certain uncle Babaylan 1990 cloth drawHurry back our hard-earned money!” Recently, several employees who claim to be Uncle Qiu Lemon Tea on social media reported that the company owes employees’ wages and has been ongoing for several months.
A netizen who claimed that Cinema 1950 witch cloth drawEstablishment of Uncle Qiu Lemon Tea for half a year said that the salary of Uncle Qiu Lemon Tea in Guangzhou and Shenzhen has not been paid normally since September, and “the salary has been delayed again and again, without any explanation.”
“The company says it is difficult every month, let us understand, and the employees have been delayed until now. Draw is understanding that Komiks 1960 witch cloth draw cannot go on.” An Uncle Qiu employee told reporters that he has to apply for registration every month and only if he urges him many times, he will be given (wage). According to the employee’s observation, many stores of Uncle Qiu Lemon Tea either owe rent or wages, and many stores have chosen to close.
In response to this, on November 27, the reporter Babaylan 1990 cloth draw called the contact information of Uncle Qiu Lemon Tea’s official website, but no reply was received as of press time.
Babaylan 1990 cloth draw, a Guangdong lemon tea brand founded in 2018, seems to be in an unprecedented difficult time.
Double wage arrears
Fall in Cinema 1950 witch cloth drawThe company’s “Guangzhou Hill Catering Management Company” has issued consecutive notices of wage delays, reasons including: the damage to telecommunications and financial infrastructure in July, resulting in the loss of salary information; the company’s performance losses continued to be affected by typhoons and heavy rains in September; the company’s performance losses were heavy; the November notice stated that due to the continued sluggish consumer market, the company’s performance was seriously damaged in the past few months.
A netizen posted on Xiaohongshu, saying, “Salary paymentCinema 1950 witch cloth draw put it on and on again and again, and the notification sent will never be realized.” “We understand that you can’t turnover your capital, and it will be delayed in one or two months, and you can’t expect it to be more and more excessive.” “To be precise, the epidemic started, it was not sent on time, but it was not too late before, and we can all understand. “A employee who claimed to have worked in Uncle Qiu Lemon Tea for nearly two years told reporters that even employees who have left their jobs have not been able to get a repaid salary.
According to the above-mentioned employees, his salary in October totaled more than 5,000 yuan. The normal salary date is before the 15th of each month, but it has not been received until now. “Since I joined the company, I only have one month’s salary paid on time, and even some stores’ Cinema 1950 witch cloth drawThe store manager has not received a September salary of Komiks 1960 witch cloth draw. ”
The employee of Uncle Qiu Lemon Tea told reporters that the company did not give a response to the obvious solution to the problem, and only “issued a few drink coupons to comfort him. ”
In addition to the wage arrears, the reporter also noticed that Uncle Qiu Lemon Tea’s offline stores are ushering in a wave of closing stores. On November 27, the reporter found from the Meituan platform that more than 20 Uncle Qiu Lemon Tea stores have shown “closure” status in Shenzhen and Guangzhou areas alone.
In addition, according to the data from “Jihai Brand Monitoring”, during the period from May to November 2023Cinema 1950 witch clothes draw, Uncle Qiu Lemon Tea’s latest store is Guangzhou Xingchaotai Branch, October 7. In addition, Uncle Qiu’s latest number of stores are 219.
“There are only 20% of the stores that are truly profitable within. “According to the above-mentioned employees, the company has closed about 20-30 stores, and it is estimated that it will continue to close. It is not clear that the layoffs within the country are forcing employees to resign.
At present, Uncle Qiu Lemon Tea only opens stores in Guangdong Province, covering six cities including Shenzhen, Guangzhou, Zhuhai and Foshan, and most of the stores are located in first-tier cities. Public information shows that Babaylan 1990 cloth draw. Uncle Qiu Lemon Tea planned to open 300 stores by 2022. href=”https://funnybookish.com/”>Komiks 1960 witch cloth draw
However, judging from the official trend, Uncle Qiu Lemon Tea has not completely stopped. The brand Weibo and official accounts are still operating. On November 22, the latest 22nd of November, Uncle Qiu Lemon Tea’s official account is still promoting the promotion of the little parrot BEBE’s joint campaign, while most other stores are still open normally.
The tea beverage sub-category is no longer delicious
Uncle Qiu Lemon Tea was founded in Guangdong in 2018. Komiks 1960 witch cloth draw is a new player in the Lemon Tea track. In the early days of its establishment, Uncle Qiu Lemon Tea mainly promoted fresh lemons with different tea bases, and the average customer price was about 20 yuan. Among them, the most popular benchmark product is Komiks 1960 witch cloth draw “Duck shit bergamot tea”, which once set off a wave of consumer purchases when it was launched.
In 2019, Uncle Qiu Lemon Tea Stores exceeded 20, and gradually launched different types of stores such as traffic and single-product stores. Due to the positioning of non-middle-high-end consumer groups, most stores are widely located in relatively high-end business districts and shopping malls with large traffic.
During the epidemic, Uncle Qiu’s lemon tea store is still rapidly expanding. In 2020 alone, Uncle Qiu’s lemon tea added 39 new stores. In 2021, Uncle Qiu Lemon Tea completed strategic financing of over 100 million yuan in Pre A1 and Pre A2 rounds. At that time, the founder of Uncle Qiu Lemon Tea revealed in an interview with “Kamen” that Uncle Qiu Lemon Tea’s monthly turnover once reached 400,000-500,000 yuan in a store with good performance in Guangzhou.
Uncle Qiu Lemon Tea also received a financing this year. According to the data of Tianyan Check Professional Babaylan 1990 cloth draw edition, in January 2023, Uncle Qiu Lemon Tea completed its A round of financing, and the investor was the Guangzhou Tianhe District Guidance Fund, and the specific amount was unknown.
As a new tea brand in the region, mainly direct sales, the competition faced by Uncle Qiu Lemon Tea is the local tea brand in Guangdong. In a more detailed manner, in the lemon tea category, Uncle Qiu Lemon Tea also has many competitors.
In the past few years, accompanied by new teaWith the popularity of the beverage industry, the lemon tea sub-category has emerged, with lemon tea brands including Tali, LINLEE Linli, Shaoling, etc., and new tea beverage brands including Heytea, Naixue, etc. have also entered the lemon tea track and launched related new products. Latest In September this year, Cha Yan Yuese also launched a new sub-brand “Cinema 1950 witch cloth drawGude Moling”, focusing on the lemon tea category.
A founding partner of Lemon Tea once revealed in an interview with the media that the lemon tea market has the following pain points: most brands are concentrated in Guangdong, with serious product homogeneity, severe reliance on the supply chain, and difficulty in achieving high standardization…
It may be eager to break the situation. Uncle Qiu Lemon Tea has also changed its thinking in recent years to fill the gap in its own product excluding lemon tea categories. The reporter found that at present, in terms of menu structure, in addition to lemon tea products, Uncle Qiu lemon tea also includes milk tea, pure tea, etc., but the overall proportion is not high. In addition, Uncle Qiu Lemon Tea has joined the “upgrade war” of tea drinks this year, announcing a new upgrade of milk tea products, using milk as the milk base.
In terms of price, Uncle Qiu Lemon Tea seems to have also chosen to “concessions” for consumers. In the official mini program of Uncle Qiu Lemon Tea, Komiks 1960 witch cloth draw is sold for only 9.9 yuan a week, and the recharge activity is even more obvious – you will get 50 yuan immediately after recharging 100 yuan, and the event will start from November 1 to November 30.
The reporter noticed that more than a month ago, Uncle Qiu’s co-founder Xing Mengyuan attended the “2023 Catering Investment and Financing Development Forum” of the 3rd China Catering Brand Festival. He said that the current investment and financing environment is cold, which is an opportunity to force the development of the new tea industry.
In the context of the extremely inverted industry, Xing Mengyuan suggested, “Tea beverage brands should be more determined and focus on themselves while focusing on the brand and continue to persist.”
But it is obvious that the slowdown in the new tea beverage industry market has become an indisputable fact. Where is the next way out? This question is not just about strengthening the original aspiration.
Source | Jiupai Finance Editor | Yang Chuying